This integration allows the companies to accurately record and development FENO data straight within the digital medical records to boost patient outcome,’ stated Kal Patel, Meditab’s Chief Operating Officer. Related StoriesGastric reduction surgery can significantly increase patient's risk of developing allergyReptile food causes allergic reactionsNew reserve by Virginia Tech researchers explains a couple of techniques to model the disease fighting capability’Aerocrine’s groundbreaking technology of measuring airway swelling in asthma management is gaining fast acceptance with Allergists,’ said Kathy Hodgdon, Aerocrine Inc’s Director of Sales and Marketing. ‘The ability to directly transfer test outcomes into the patient’s digital medical record is useful and now this can be achieved by the Meditab alliance.’ Asthma is certainly a chronic inflammatory disease where an swelling of the airways causes increased sensitivity to asthma triggers.Key audio speakers: Senior Vice President, Global Marketing, Bayer Healthcare, Germany Mind of Marketing, Specialty Treatment Business Unit, Pfizer, Finland Director Strategic Advertising, Person in the Executive Committee, Abbott, Switzerland Head of Marketing Scandinavia, UCB, Norway Associate Director, EMEA Marketing, Baxter, Switzerland Vice President, Franchise & Global Marketing Procedures, Sanofi Pasteur, France Founder and controlling director of Webicina.com, Writer of Scienceroll.com, University of Debrecen Medical Health and School Senior Marketing Director, Pfizer, UK Executive Director, Global Marketing Excellence, Johnson & Johnson, UK Key topics: Case research from top pharmaceutical businesses on how to target the most interesting segments through different stations Understand, how to utilize the potential of mobile phone marketing & achieve greater brand interactivity and immediate response metrics for your brands.